The 10th Anniversary of the Google Content Id System – BETA forever…

Photos is from the failed Ernest Shackleton voyage to the South Pole.   Sometimes it is just really hard and you get stuck.

Just putting this out there for the technology trades that the Google Content ID project has remained in BETA for 10  years. Man, I have worked at some slow projects in the software world, but 10 years! Hello people in the white buses…

Google (Alphabet, Inc.) has poured resources into automated cars, artificial intelligence, buses to ferry workers back and forth to San Francisco, gender qualifying in movies (creepy stuff), a more cryptic privacy policy and better marketing tools and analytics… but God forbid they get Content ID out of BETA. No money to be made there.

June 14, 2017 – 10 year anniversary! 

Google Content ID project has remained in BETA.

NUMBER OF DAYS content identification tools for YouTube HAS BEEN IN BETA

10 years 6 months and 1 days or +3837 days

Why does this matter? The YouTube/Google Content ID is how Google pays the band. If you make it appear that you do not know the band even exists, then there is no one to pay and all the money just goes into Googles bank account. Brilliant plan for Google. Because of how the 1998 DMCA was written, there is no way (except for endless take-down notices) to get your work off of YouTube. For musicians, bands and artists – Google in the end is your master and owns you. My condolences.

“Imagine a business model where you are given all of the music publishing content for the last hundred years for free. After you build the initial interface, you basically do not have to do anything. The system is set up so that users and fans just give you content even though they have no rights to the ownership of that content. With much of this illegal content you garner about 50% of all advertisement revenue generated by that content. This can go on indefinitely. Sounds like there is no way you can fail. You will make billions off this stuff. YouTube just laughs all the all the way to the bank.”


BETA [bey-tuh or, esp. British, bee-] adj.
A pre-release of software that is given out to a large group of users to try under real conditions.
– PC Magazine Encyclopedia

At what point will the DMCA (Digital Millennium Copyright Act) of 1998 ever make it into the news? It is the basis of our digital world and the piracy it created was/is a huge giveaway from the creative class to the tech class.

from a few years back….


Digital Millennium Copyright Act 18 Year Anniversary


BREAKING NEWS! After over 8 years, Google’s Content ID system is STILL IN BETA!

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